Bri Nguyen is a dedicated director, producer, and filmmaker with a passion for drawing inspiration from her Vietnamese-American roots. Although her stories are fictional, the experiences are a direct result of her growing up without Asian representation in the media. There were no uniquely Asian shows on Cartoon Network, Disney, or Nickelodeon; the closest show she could get to Asian representation was Pokémon. As she grew up, she confided with other Asian-American peers, who agreed there was a need for a space for their culture and community in popular media.
By inspiring the next generation with her unconventional career choice, Nguyen paves the way for Asian-Americans to achieve the representation they deserve. She strives to build works that evoke nostalgia and familiarity in her viewers. Nguyen is fueled by her enthusiasm of creating stories involving everyday Asian culture. This includes familial relationships, immigrant family cultures, and other microcultures within Asian-American households. Her own family is major driving force in her storytelling. By inserting herself into the film industry, she hopes to pave the way for other Asian-Americans and build a space where they can feel safe and welcomed in.
Furthermore, Nguyen aims to establish a safe environment where team members are motivated, heard, and aligned with clear expectations. To achieve this, Nguyen drives a shared vision with clear goals and accountability, supported by regular conversations to maximize talent. She believes embracing diverse perspectives to foster innovation, learning from both successes and failures.